Trends and impressions of the sector’s most eagerly awaited international event

Salone del Mobile 2024: the numbers of a record-breaking edition

Nothing to do, the Salone is always the Salone!
Once again this year, the Salone del Mobile confirmed its leading role on the international scene. Now in its 62nd edition, the event did not disappoint expectations: amidst experimentation, research and innovation, a 20.2% increase in attendance was recorded compared to the previous year’s edition.

The Salone del Mobile 2024 was attended by more than 1,950 exhibitors from 35 countries. At this link you can explore our stand.
Although 70% of the attendees came from Italy, this edition registered a peak of Saudi and Oriental visitors: these markets are becoming increasingly important in our country.

The words of Maria Porro, President of the Salone del Mobile 2024

Interviewed by idealista/news, Salone del Mobile President Maria Porro explained the key concept of this edition: ‘Where design evolves’. The aim was to give prominence to opening up to foreign markets and, at the same time, emphasise the aspects towards which design is looking: sustainability, inclusion and new technologies.

A look at the product

As far as the design products observed in this edition are concerned, there were no changes in terms of aesthetics.
As last year, three key trends remain valid:

• softness in shapes and fabrics;
• curved shapes;
• the prevalence of natural colours, with the presence of all the earthy colours.

Looking to the future: the green transition and the blue transition

Design is constantly evolving. The fact that the most important event in the furniture industry takes place in Milan helps to maintain Italy’s centrality. Milan, year after year, is the place to meet customers, journalists and designers from all over the world, to discuss the prospects of the industry together.

Internationally, Italian design is appreciated not only for its quality but also for the high value of the Italian way of living. This does not mean that Italian design is not facing important challenges. The first is sustainability. On this aspect, Italy is already a leader in Europe for the materials used and the longevity of its products, and it is important that this is communicated. The right path in the green transition is fundamental to maintain the high reputation of Italian design in the world.

The blue transition, on the other hand, concerns artificial intelligence, which offers great opportunities for certain aspects such as research and development or customer services, but which on the other hand confronts us with problems that are not easy, such as safeguarding intellectual property.

What do you think?
Write to us, we look forward to sharing ideas and opinions!