For Ronda Design, Fuorisalone 2026 was much more than just an event—it was a true first time.
After ten years of a well-established presence at Fiera Milano Rho, we chose to step into the vibrant heart of the city, experiencing design in a more open, dynamic, and relational dimension. A significant shift that allowed us to connect with architects, designers, and enthusiasts in a more informal, direct, and immersive setting.
Within this context, we took part in FOCO by Archiproducts, an exhibition project capable of bringing together different languages, visions, and brands into a contemporary design narrative. An inspiring environment, where every element contributed to building an experience—not just a display.
A New Way of Telling Design
Participating in Fuorisalone meant rethinking how we present our products. No longer just objects, but elements capable of interacting with each other and with the space, creating atmospheres and suggesting design possibilities.
Presenting ourselves within a shared space required us to find a synthesis—to build a narrative that is essential yet meaningful, focused on key solutions that authentically represent Ronda Design’s philosophy: modularity, flexibility, and a constant balance between aesthetics and function.
Magnetika: Compositional Freedom and Light
The centerpiece of our space was Magnetika, our magnetic modular system, which continues to evolve by expanding its range of applications.
At FOCO, we presented a configuration enriched with new elements designed to make the system even more dynamic and customizable. Among them, the Gelosia lighting modules introduced a strong scenographic dimension: light is no longer just functional, but becomes an integral part of the composition, capable of creating depth and rhythm.
Alongside Gelosia, the Linearetta shelf with integrated LED helped define a clean and essential language, while a selection of magnetic accessories highlighted the system’s versatility. Magnetika confirms itself as an open design tool, able to adapt to different contexts and needs, leaving room for creativity.
Levia LED: Lightness and Atmosphere
Alongside the modularity of Magnetika, we chose to present a product that works more subtly on spatial perception: Levia LED.
Levia is one of the brand’s most appreciated bookcase collections and could not be missing from the selection for Archiproducts. This version represents an evolution of the concept of lightness, thanks to the introduction of backlighting. The integrated light creates a soft, enveloping atmosphere, enhancing the displayed objects and transforming the bookcase into a scenographic element.
Levia LED is designed to fit naturally into a variety of settings, both residential and contract, always maintaining a balance between presence and discretion. It is a product that does not dominate the space, but accompanies it, enriching it with depth and warmth.
New Glass Tops: Material and Reflections
Completing the narrative, the Jupe table brought attention to the theme of materials and surfaces.
The back-lacquered glass top, presented in new finishes, becomes the true protagonist: a surface that captures light, reflects it, and transforms it, creating ever-changing visual effects depending on the environment and perspective.
Jupe stands out for its contemporary elegance, as well as for its ability to interact with the surrounding space. The new finishes further expand its design potential, offering solutions suitable for a variety of contexts, from residential to contract environments.
An Experience of Connection and Exchange
Beyond the products, what made this experience truly special was the encounter with people.
With its intense rhythm and widespread energy, Fuorisalone proved to be a unique opportunity to create connections, gather feedback, and engage directly with those who live and interpret design every day.
We had the pleasure of welcoming professionals from different backgrounds into our space, each bringing their own perspective and needs. This dialogue represents a valuable source of inspiration for us and a constant stimulus to evolve.
A Space That Continues Over Time
The FOCO experience does not end with Fuorisalone.
For those who wish to explore further or experience the installation at a slower pace, the exhibition will remain open until January 2027. An opportunity to revisit the products, observe their details, and imagine new design applications.
Looking Ahead
This first participation in Fuorisalone represents a starting point for us.
An experience that has expanded the way we communicate and connect with the design world, complementing the traditional trade fair dimension with a more widespread and people-oriented presence.
We will continue working in this direction, developing increasingly flexible solutions capable of responding to contemporary needs, without losing sight of what matters most to us: creating products that are tools for design, before being simple objects.
If you are a professional or a reseller and would like to schedule a meeting at the Archiproducts space in Via Tortona in Milan, feel free to contact us at sales@rondadesign.it. We will be happy to support you in developing your projects.